Inez Daily

The problem with 'effortless style' when it comes to fashion is that it does, in fact, take some degree of effort. I work full time, and when I'm not at Boheem I'm running around after my two-year-old daughter, trying to keep some level of order in my home, making sure I see my treasured friends and giving my husband the attention he deserves. Even though I realise it's important for one to look good in order to feel great, keeping on top of what to wear and how to wear it has unfortunately become very low on my list of priorities.

So, I'm leaving personal styling from now on to Inez Daily.

There are puh-lenty of fashion blogs out there, but if you've been looking for someone to follow who knows their stuff, look no further. Inez has been a stylist for almost two decades and truly loves her craft – and it shows. Her approach is light-hearted – she believes fashion should be fun and never intimidating – and her findings show consistent intuition, beauty and creativity. And since she does the work/ home juggle herself, I know she gets it.

Oh, and branded by Boheem!