Monday, August 30, 2010
Thursday, August 26, 2010
Monday, August 23, 2010
I'm not having an identity crisis as a designer. I'm just trying to work out why on earth I do what I do, and what really is my purpose… when all is said and deep-etched. I've just returned from my (what seems to be becoming a yearly) pilgrimage to New York, and I've had a few thoughts regarding the "why".
Sometimes I feel like I'm a cheerleader. I don't mean that I see myself in a very small lycra costume, wiggling my bootie and flashing my sparkly white teeth for an otherwise supposedly disengaged crowd of spectators. No. What I mean is, I feel like my role as a designer is to glorify everyone ELSE. I'm there to shine a light, bring attention to, best present and generally do all I can to ensure that they/you look as good as you can, and perform as well as you're able.
We don't assume to be the main event. A good wine isn't made famous by the way the typeface is used on the label but by the taste of the grapes. A gallery or museum is not about the catalogue, it's there to give us art. People generally don't flock to the theatre or a sporting event to read the program, they want to be entertained. And as much as I'd like to think otherwise, I know that albums are purchased for their music and not for their cover art. The popularity of iTunes is proof enough of that.
I get it, it's ok… it's not about me. I know. But hear this, dear client: I'm gonna jump, shout, chant and cheer for you as best I can, just because I want you to win. And if I get a little attention along the way (God knows I'll try) – I guess that's just a bonus.
Friday, August 20, 2010
Tuesday, August 17, 2010
Monday, August 16, 2010
Thursday, August 12, 2010
Wednesday, August 11, 2010
Pictures from a word... is exactly what happens when we're reading.
Amazing how the simplest of scaling, rotation and positioning of letters create easily recognisable icons of a city.
These clever advertisements were designed by IESP, Brazil for Penguin Books.
Sunday, August 8, 2010
Thursday, August 5, 2010
Not sure if the link between these two finds is all that obvious, but in the last 24 hours I've stumbled upon two examples of vintage imagery which really caught my attention. Top is one of the spreads from the brand new Arcade Fire album, and above is a postcard I picked up from a bar downtown Brooklyn. I really like the 3D font too. I can't tell how these images would have been printed – I'm guessing some kind of silk screen or hand colouring. Have a look at The Lodge website too: www.lodgenyc.com