Thursday, September 20, 2012

Put the Spray Away

We recently developed this campaign for the Asthma Foundation of NSW, the challenge being to encourage teenagers in school change rooms to switch their hair and deodorant sprays for non-aerosol equivalents. Asthma is a disease which we are all familiar with, and it's particularly rewarding to have the opportunity to help increase awareness for these issues.

Lauren De Lange from AFNSW shared some of the feedback with us in a recent email:

"I just wanted to touch base with you to inform you that we have received an incredible response to our schools aerosols and asthma campaign. Below is some feedback from teachers:

'Thank you very much for sending through the “put the spray away so we can all breathe a little easier” posters!  What a great idea, we have placed the posters in both our change rooms. Being an all girls school we are constantly reminding the girls to not spray - the great thing about the posters is that they give the reason why students shouldn’t spray the deodorants/body spray/hair sprays in a very easy to read appealing manner.'

I just wanted to say thanks for much for all the efforts you and your staff made in developing the posters for us; they have really hit the mark with this group and have appealed to both teachers and students."

Thanks to Siobhan from The Writers' Group who helped out with the copywriting for this project as well. It was a wonderfully successful team effort!

No comments:

Post a Comment