Helvetitee

Found this quirky retail site yesterday which caters to all lovers of Helvetica. We all know American Apparel's famous use of the typeface in simple and effective type-based design, not to mention the ten gazillion other wonderful and successful applications worldwide of this classic, beautiful, friendly and neat font. Now you can head to helvetitee.com to order your very own custom-printed tee featuring the copy of your choice. Shipping is free worldwide. Click through their 'randomize' options if you can't think of anything for yourself, some great ideas there as well. Love a smart, simple uncomplicated creative retail idea!

Washi Washi

A few years back I picked up a book in New York called the "MT Kamoi Masking Tape Book". I didn't really know what it was about, but have since observed a growing trend for Washi Tape: printed Japanese rice paper masking tape. It's very crafty and I haven't yet been able to think of any genuinely useful ideas for its application, but it is soooo pretty and I love the uncoated paper finish. Have a look at Etsy for a growing list of sellers offering this delightful stuff.

The Little Book of Big Gift Ideas

January. My new year's resolution is to keep the Boheem portfolio up to date.

Hmm. I wonder how I'll go with that. 

Well anyway to kick things off I thought I'd share a project we worked on late last year with Baptist World Aid. We love this organisation and the people in it, and this brief was a fantastic challenge and one for which we delivered what we believe was a great result.

Baptist World Aid have undergone a rebrand in the last year or so, and as part of this they wanted their pre-Christmas gift donation promotion to be something special. This project was a lot of fun, and we benefitted from working with a team who wholeheartedly trusted our direction and vision for it. 

Our concept of having a very small book named "The Little Book of Big Gift Ideas", featuring artwork inspired by vintage children's book classics was welcomed as creative approach within the now fairly saturated market of overseas aid gift catalogues. The book has been a huge success and the illustrations by our very clever intern, Mia Crow have proven very popular. 

We were involved in every facet of this campaign to get it off the ground: beyond the book there were envelopes, posters, promo cards, advertisements, sales material as well as online marketing including digital design for the website and Facebook page. Have a look at the online store here.

Ready or not, here comes 2013

Here it is: ten reasons why it's awesome to be back at work. I'm SO glad the holidays are over. Phew!